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Brands > Baby, Kids & Toys > Tonies
Official Tonies brand logo representing a leader in screen-free audio and interactive storytelling for kids, featured on Funnel Unpacked.
Official Tonies brand logo representing a leader in screen-free audio and interactive storytelling for kids, featured on Funnel Unpacked.

Tonies

Screen-free audio brand from Palo Alto, California, that makes the Toniebox. It uses collectible figures to play stories and music, offering kids a fun, safe, and imaginative way to play without using a screen. Learn Tonies marketing strategy below.

Industry

Baby, Kids & ToysBaby, Kids & Toys

Market

Germany

Tech

Recharge
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Frequently Asked Questions

Tonies is a global kids’ entertainment brand based in Palo Alto, California. They are best known for the Toniebox, a screen-free audio player designed specifically for children. By placing collectible figures called “Tonies” on the box, kids can listen to stories, songs, and educational content. The brand focuses on healthy play by replacing screens with imagination and tactile experiences. Tonies has built a massive community through partnerships with major studios like Disney. Their business model is a great example of using a one-time hardware sale to create a long-term, collectible funnel that kids and parents love.

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