DTC Brand Funnels Analyzed — See What's Working Now

We've analyzed 500+ DTC funnels. Now let us optimize yours.

The same teams that reverse-engineer the world’s best e-commerce funnels are ready to fix the leaks in yours—from landing pages and websites to email flows and ad creative.

Free consultation • No commitment

Trusted by teams at leading DTC brands

Sound familiar?

These are the challenges we hear from DTC marketers every week.

"My funnel is leaking, but I can't find where."

Traffic is coming in, but conversions aren't following. You've tweaked headlines, tested CTAs, changed colors—but nothing moves the needle because you're guessing instead of diagnosing.

"Competitors are scaling while my ROAS keeps dropping."

You see other brands crushing it with similar products. What are they doing differently? Their landing pages convert. Their emails sell. Their ads don't feel like ads. And you can't figure out how.

"Generic advice doesn't work for my brand."

You've read the blogs, watched the courses, followed the "best practices." But cookie-cutter tactics don't account for your specific product, audience, or stage of growth.

How we can support your growth

These are the challenges we hear from DTC marketers every week.

What brands say about working with us

“Working with Wollson for the past four years has been a game-changer for Sharma Brands. Their expertise in designing and developing landing pages has been crucial for our e-commerce DTC clients. Wollson’s team is not just fast and reliable, but their designs are top-notch, seamlessly integrating with our strategies to deliver outstanding results. They’ve become an integral part of our team, and their contributions have significantly boosted our clients’ success.”

nik sharma

Nik Sharma

CEO @ Sharma Brands

“Partnering with Wollson has been an absolute pleasure! Their expertise and rapid development of landing pages have significantly enhanced our testing speed and improved our performance metrics. They’re always quick to respond and ready to help, making every collaboration smooth and enjoyable. Highly recommend working with them.”

Karo Van den Brande, Funnel Strategist, Loop Earplugs

Karo Van den Brande

Funnel Strategist @ Loop Earplugs

“We have been blown away by the quality of Wollson’s work, their ability to take a vision and execute it, and how solid their communication has been working with them. I highly recommend them for UI/UX design. I couldn’t be happier with our partnership with them, they made it so easy to upgrade our website experience.”

Tanner Scott

Tanner Scott

Marketing Director, Borboleta

Two agencies. One complete solution.

Funnel Unpacked was built by Wollson and Retention Side, two agencies with complementary expertise that together cover every stage of the DTC funnel.

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UX/UI design, Shopify development, landing pages, and CRO. We build the experiences that convert.

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Email, SMS, Push Notification, Direct Mail, Loyalty Programs. We turn one-time buyers into lifelong customers.

Ready to fix your funnel?

Tell us where you’re struggling and we’ll reach out to schedule a call. No pitch decks, no pressure—just a conversation about what’s possible for your brand.

What happens next?

Optimize your conversion funnels?

Wollson and Retention Side have optimized marketing funnels for 500+ e-commerce brands, some of which are featured on this site. Our expertise is identifying funnel gaps and turning them into growth opportunities.