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Klaviyo is a marketing automation platform built for eCommerce brands, enabling personalized email and SMS campaigns powered by real-time customer data to drive retention, repeat purchases, and higher lifetime value.
4.7 (2545 reviews)
Klaviyo is a data-driven marketing platform built for B2C brands, especially in eCommerce. It combines customer data, messaging channels, automation, and analytics into one system, allowing brands to deliver highly personalized experiences at scale. Below is an overview of Klaviyo’s core products and capabilities.
Email Marketing
Klaviyo Email allows brands to create, automate, and optimize email campaigns using real customer data. It supports advanced segmentation, dynamic content, product recommendations, and automated flows such as welcome series, abandoned cart, and post-purchase emails. Performance is tracked with revenue attribution and A/B testing.
SMS Marketing
Klaviyo SMS enables brands to send personalized text messages driven by customer behavior and consent. SMS can be used for campaigns, automated flows, and transactional updates, all coordinated with email in the same platform. Customer profiles ensure messaging is consistent and not over-sent.
Mobile Push Notifications
Mobile push lets brands reach customers through app-based notifications in real time. Messages can be triggered by actions, timing, or lifecycle stage, making push ideal for urgency-driven communication. Push works alongside email and SMS using the same customer data and logic.
Klaviyo Reviews
Klaviyo Reviews helps brands collect, manage, and display product reviews and ratings. Reviews are natively connected to customer profiles, enabling follow-up flows, segmentation based on review behavior, and social proof across email and onsite experiences. This creates a tighter loop between feedback and marketing.
Customer Hub
Customer Hub is a self-service experience where customers can manage their relationship with a brand. It allows shoppers to track orders, manage subscriptions, update preferences, and access support from one place. The hub is connected to Klaviyo data, enabling personalized experiences beyond email and SMS.
Klaviyo Data Platform (CDP & Profiles)
This is the foundation of Klaviyo. It collects and unifies customer data from your store, website behavior, email, SMS, and integrated tools into a single, real-time customer profile. These profiles power segmentation, personalization, automation, and analytics across all channels.
Integrations & Ecosystem
Klaviyo integrates with hundreds of eCommerce platforms and marketing tools, including Shopify, WooCommerce, BigCommerce, loyalty apps, review tools, and support systems. These integrations continuously feed data into Klaviyo, keeping customer profiles accurate and actionable. This allows Klaviyo to act as the central hub of the marketing stack.
Wollson and Praskozorje have optimized marketing funnels for 500+ e-commerce brands—some of which are featured on this site. Our expertise is identifying funnel gaps and turning them into growth opportunities.
