Email and SMS marketing funnels play a central role in ecommerce growth by transforming one-time transactions into long-term customer relationships. Unlike paid acquisition channels, these funnels operate across the entire customer lifecycle, supporting education, conversion recovery, post-purchase experience, and reactivation.

High-performing ecommerce brands design email and SMS strategies that prioritize relevance, timing, and segmentation over volume. Welcome sequences set expectations, abandoned flows recover lost intent, and post-purchase messaging reinforces satisfaction and repeat behavior.

On Funnel Unpacked, we break down real email and SMS ecommerce marketing funnels, showing how brands structure lifecycle communication to increase retention, repeat purchases, and lifetime value across different industries and markets.