DTC Brand Funnels Analyzed — See What's Working Now
Landing pages exist to convert intent into action. They remove distractions, clarify value, and guide users toward a single outcome. This page breaks down how ecommerce brands design landing page funnels that improve conversion rates.
Ecommerce landing page funnels play a critical role in turning traffic into measurable outcomes. Whether supporting paid advertising, promotions, or product launches, landing pages are designed to remove friction and guide users toward a specific action.
High-performing brands treat landing pages as conversion tools, not generic content pages. Messaging is aligned with traffic source intent, layouts are simplified, and proof elements reinforce credibility. Continuous testing and optimization are essential to improving performance.
On Funnel Unpacked, we analyze real ecommerce landing page funnels, showing how brands structure post-click experiences that increase conversion rates, lower acquisition costs, and support scalable growth.
Wollson and Praskozorje have optimized marketing funnels for 500+ e-commerce brands—some of which are featured on this site. Our expertise is identifying funnel gaps and turning them into growth opportunities.
